Notes on links that convert
Playbooks for routing, split tests, bot filtering and app installs, plus what's new in CloakingURL.


Link cloaking and SEO: how to protect your links without hurting your rankings
Link cloaking and SEO cloaking are not the same thing. What Google allows, what it penalises, and a setup that keeps your links protected and your site clean.
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Track conversions from Google Ads, Meta and affiliate networks on every short link
Pass a click ID to your landing page or network, report the sale to one postback URL, and see conversions, conversion rate and revenue per link.


Link cloaking explained: show people your offer, and keep bots on a safe page
What link cloaking is, who really opens your links, and how to set up a safe page and a money page on one short link in two minutes.


One link for iOS, Android and desktop: stop making people pick a store
Send every visitor to the right store or page from a single link, and open your app directly when it's already installed.


A/B test your landing pages without touching your ads
Split traffic between two pages behind the same short link, keep each visitor on one version, and move all traffic to the winner in one click.


Running an affiliate campaign across countries from a single link
Route each country to the offer that pays best there, split-test offers, cap clicks, and keep bots out of your funnel.


Flash sales that end on time: expiring links with a graceful fallback
Schedule a link to go live and expire on its own, and send latecomers to a useful page instead of an error.


How agencies organise clients with projects, teams and roles
Keep every client's links, domains and billing separate, and give each person exactly the access they need.


Turn your website into an installable app, without the app stores
Use the PWA builder to give visitors a one-tap install from your short links, and see every prompt and install.