Notes on links that convert
Playbooks for routing, split tests, bot filtering and app installs, plus what's new in CloakingURL.
Link cloaking and SEO: how to protect your links without hurting your rankings
Link cloaking and SEO cloaking are not the same thing. What Google allows, what it penalises, and a setup that keeps your links protected and your site clean.
Read article
Track conversions from Google Ads, Meta and affiliate networks on every short link
Pass a click ID to your landing page or network, report the sale to one postback URL, and see conversions, conversion rate and revenue per link.
One link for iOS, Android and desktop: stop making people pick a store
Send every visitor to the right store or page from a single link, and open your app directly when it's already installed.
A/B test your landing pages without touching your ads
Split traffic between two pages behind the same short link, keep each visitor on one version, and move all traffic to the winner in one click.
Flash sales that end on time: expiring links with a graceful fallback
Schedule a link to go live and expire on its own, and send latecomers to a useful page instead of an error.