Docs/Links
UTM builder & QR codes
Two small tools included on every plan: a builder for UTM-tagged URLs and a QR code for every link.
UTM builder
Open UTM Builder under Link Tools. Fill in the destination and the tags, then click Build URL and copy the result into a link's destination.
UTM Builder
https://yourbrand.com/sale
newsletter
email
spring_2026
optional
hero_button
Build URL
| Tag | Answers | Typical values |
|---|---|---|
utm_source | Who sent the visitor? | facebook, google, newsletter, partner_x |
utm_medium | What kind of traffic? | cpc, social, email, qr, affiliate |
utm_campaign | Which campaign? | spring_2026, black_friday |
utm_term | Which keyword? (optional) | running+shoes |
utm_content | Which ad or button? (optional) | hero_button, banner_b |
Example: a newsletter campaign
Result
https://yourbrand.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_2026&utm_content=hero_button
Use it as the destination of go.yourbrand.com/spring-mail. The email links to the short link; your web analytics gets the full tags. Keep values lowercase and consistent: Facebook and facebook count as two sources.
QR codes
Every link has a QR code on its QR code tab (or the QR button in the header). Download PNG saves a 1024 × 1024 image for print.
- The code contains the short link, not the destination, so you can change where it goes after printing.
- Scans are counted as clicks. Tag them by using a separate link for print, or by adding
?utm_medium=qrto the destination.
Example: a QR code on packaging
- Create go.yourbrand.com/box pointing to your product-registration page.
- Download the PNG and send it to print.
- Six months later, point the link at a new page.The printed boxes follow, with no reprint.
Watch outDon't remove the domain or trash the link while printed codes are in circulation; they would stop working.