Smart routing
Targeting rules send each visitor to a different destination depending on their country. The link stays the same; you can add, change or remove rules at any time.
How rules work
Open a link and go to the Geo targeting tab. Each rule reads WHEN country operator value → Target URL.
- Each country can be in one rule. Rules never overlap, so their order doesn't matter and there is nothing to rank.
- A link can have one
is notrule. It catches everyone the other rules didn't, except the countries it names. - A paused rule is skipped.
- When no rule matches, the click goes to the A/B split if there is one, otherwise to the link's default destination.
- Click Save rules to apply. Changes take effect on the next click.
Operators and values
Rules match on the visitor's country, picked from a list (ISO codes such as VN, US, DE). Country rules need the Starter+ plan.
| Operator | Matches when |
|---|---|
is | the visitor's country is one of the countries you picked |
is not | the visitor's country is none of the countries you picked |
is not. They go to the A/B split or the default destination.Routing by device
Sending iPhone, Android and desktop visitors to different places is what a deep link does: it opens the app when it's installed and falls back to the store when it isn't. Fill in only the store URLs and each phone goes straight to its store. Targeting and deep links are separate: a deep link can't carry targeting rules or A/B variants, so give each its own link.
Example: an offer per country
An affiliate campaign has separate landing pages for Vietnam and Thailand, one for the US, and a global page.
Example: everyone except one country
An offer isn't available in Germany. Everyone else goes to the offer; German visitors get an alternative stored as the default destination.
Default destination: yourbrand.com/alternatives. Visitors with an unknown country also land on the default, the safe choice here.
Measuring each rule
Below the rules, Rule performance shows the last 30 days of clicks and visitors for each rule, plus a No rule matched row for everything that fell through. Each click counts once, for the rule that sent it, so the rows add up to the link's total. A rule with no clicks usually names a country your campaign doesn't reach.
Tips
- Keep a sensible default destination: it catches everything your rules don't.